Leading Innovation in AI and Data Science

AI and Data Science leader with demonstrated success in building teams, innovating data-driven products, and setting AI strategy.
Experienced across the full ML lifecycle for hands-on ideation, development, and deployment. Published author and patent holder.

Publications on AI Strategy

Explore my published work on how artificial intelligence is transforming industries—and how forward-thinking companies can lead the charge with bold, strategic innovation.

Patents

Total Addressable Market System

Brussow, J., Danial, P., Waterman, C. (2024). Machine learning system and method for total addressable market assessments in connection with keyword qualification (U.S. Patent No. 12,182,217).

Experience

VP of Data, Terakeet

Mar 2025 – Present

Unified data teams to use shared process and backlog for work scoping and definition, improving cross-team collaboration and reducing duplicative work.

Led team of 10 to evolve stack for data collection, warehousing, analysis, and reporting to support business transition from SEO to Brand Enablement focus.

Provided internal and external thought leadership in the AI space through speaking and publications.

Negotiated key contracts for data infrastructure and analytics tooling.

Director of Data Science, Terakeet

Mar 2023 – MAR 2025

Department Building

Founded and scaled Data Science and Business Intelligence departments.

Acquired and scaled Data Engineering, increasing on-time delivery of projects by 10x.

Established standards for prototypes and production code, incident response policy, and load testing.

Created systems for project intake, definition, prioritization, evaluation, and incident response.

Ongoing Execution

Managed resource allocation and prioritization across all three data teams.

Delivered high-impact projects including the Total Addressable Market system, Growth Projections, and Content Recommender, which help quantify clients’ market position and target company efforts.

Developed and patented proprietary technology.

Established corporate position on use of AI and formed oversight group.

Authored and published multiple articles to boost Terakeet’s thought leadership profile in the AI space.

Trained, evaluated, and deployed models including LSTM Growth Projections, fine-tuned LLM classifiers, and a stochastic content simulation engine.

Senior Data Scientist, Terakeet

Dec 2021 – Mar 2023

Created departmental standards for model documentation, deployment, and maintenance.

Developed proprietary system for growth projections, improving accuracy by 67%. Projections are used to quantify value to prospects and set KPIs for prospects and active clients.

Developed classification, prediction, and fine-tuned NLP products using multilayer perceptron, XGBoost, regression, and time series models.

Deployed models and other endpoints using Snowflake, Snowpark, OpenAI, HuggingFace, and AWS.

Manager, Learning Analytics and Research, Ascend Learning

Apr 2021 – Dec 2021

Led data strategy across 10+ interactive products.

Developed machine learning and NLP models for application in interactive learning environments.

Established A/B testing program to explore product features’ impacts on learning and perceptions.

Lead Data Scientist, Kognito (acquired by Ascend Learning)

Jun 2019 – Apr 2021

Led research and data analysis from R&D to stakeholder reporting on over 20 projects.

Created and implemented research protocols to collect data on users’ cognitive processes to inform product improvements during development.

Developed scoring algorithms for branching adaptive scenarios.

Created internal reporting on simulations’ usage and efficacy using R Shiny, SSRS, and PowerBI.

Research Scientist, Ascend Learning

MaY 2017 – Jun 2019

Developed predictive models for student outcomes with > 90% accuracy.

Published validity evidence for flagship assessments in peer-reviewed journals and whitepapers.

Developed R, SQL, and SAS code to leverage machine learning and traditional statistical approaches, including boosted linear and logistic regressions, k-NN, decision trees, random forests, and IRT.

Psychometrician Assistant, University of Kansas

Jan 2016 – May 2017

Assistant Researcher, University of Kansas

Jun 2012 – Jan 2016

Leadership & Strategy Skills

  • Team building
  • Resource management
  • Stakeholder communication
  • Research design
  • Process development

Technical Stack

  • Python & R
  • SQL
  • LLMs (OpenAI, LLaMA, Claude, Mistral, Arctic)
  • Snowflake & Cortex
  • AWS (Lambda, SageMaker, API Gateway, S3, EC2)
  • dbt
  • Prefect
  • Sigma, Tableau
  • Git, Github

Education

Ph.D., Research, Evaluation, Measurement, and Statistics, University of Kansas

Graduated with honors.

Dissertation: Finding Item-Level Causes of Differential Item Functioning: A Hierarchical IRT Model for Explaining DIF

MA, English Language Studies, University of Kansas

Thesis: Wundorlice hit hæleþ: Organization and Metatextual Markers in Old English Recipes

BAs, English & Germanic Languages and Literature, University of Kansas

Graduated summa cum laude with Honors Program completion and Departmental Honors in English.

Recent Publications

The Internet’s Future Is Fragmented — And Brands Need a New Strategy

Google, OpenAI or chaos? Explore three possible futures of the internet and what brands can do now to stay relevant in a rapidly splintering web.

How to influence Google’s AI Overviews

Google, OpenAI or chaos? Explore three possible futures of the internet and what brands can do now to stay relevant in a rapidly splintering web.

Winning the GenAI Game: Strategies for Immediate and Future Success

Stay ahead in the AI game with short-term wins and long-term strategies that make your brand a leader in GenAI-driven narratives.