Leading Innovation in AI and Data Science

Data leader in AI and data strategy with 10+ years of experience building and deploying machine learning systems at scale.
Hands-on developer of patented, production-grade models for market sizing and forecasting.
Published thought leader in generative AI, growth forecasting, and AI search.
Trusted partner to Sales, Delivery, and Engineering teams driving cross-functional adoption of AI solutions.

Publications on AI Strategy

Explore my published work on how artificial intelligence is transforming industries, and how forward-thinking companies can lead the charge with bold, strategic innovation.

Patents

Total Addressable Market System

Brussow, J., Danial, P., Waterman, C. (2024). Machine learning system and method for total addressable market assessments in connection with keyword qualification (U.S. Patent No. 12,182,217).

Brussow, J., Danial, P., Pasquarella, C. (2025). Machine learning system and method for targeted growth projection of market inquiry results (U.S. Patent No. 12,353,492).

Work Experience

I’m currently VP of Data Science and Transformation at Sutherland Global.

With over 13 years of experience in the data field, my full work history deserves its own page. You can see my career journey by clicking through.

Leadership & Strategy Skills

  • Team building
  • Resource management
  • Stakeholder communication
  • Research design
  • Process development

Technical Stack

  • Python & R
  • SQL
  • LLMs (OpenAI, LLaMA, Claude, Mistral, Arctic)
  • Snowflake & Cortex
  • AWS (Lambda, SageMaker, API Gateway, S3, EC2)
  • dbt
  • Prefect
  • Sigma, Tableau
  • Git, Github

Education

Ph.D., Research, Evaluation, Measurement, and Statistics, University of Kansas

Graduated with honors.

Dissertation: Finding Item-Level Causes of Differential Item Functioning: A Hierarchical IRT Model for Explaining DIF

MA, English Language Studies, University of Kansas

Thesis: Wundorlice hit hæleþ: Organization and Metatextual Markers in Old English Recipes

BAs, English & Germanic Languages and Literature, University of Kansas

Graduated summa cum laude with Honors Program completion and Departmental Honors in English.

Recent Publications

The Internet’s Future Is Fragmented — And Brands Need a New Strategy

Google, OpenAI or chaos? Explore three possible futures of the internet and what brands can do now to stay relevant in a rapidly splintering web.

How to influence Google’s AI Overviews

Google, OpenAI or chaos? Explore three possible futures of the internet and what brands can do now to stay relevant in a rapidly splintering web.

Winning the GenAI Game: Strategies for Immediate and Future Success

Stay ahead in the AI game with short-term wins and long-term strategies that make your brand a leader in GenAI-driven narratives.