Leading Innovation in AI and Data Science
Demonstrated success in building teams and innovating business offerings. Committed to developing data-driven product vision and empowering data teams to execute.



Publications on AI Strategy
Explore my published work on how artificial intelligence is transforming industries—and how forward-thinking companies can lead the charge with bold, strategic innovation.
Skills
I build high-performing data teams from the ground up, with deep experience in both leadership and tech. I’m equally at home shaping roadmaps and budgets or driving hands-on innovation in AI and analytics.
Applied Skills
Process development
Resource mgmt
Stakeholder comms
Team building
Statistical modeling
Machine Learning
NLP/LLMs
Data visualization
Research Design
Technologies
Python
R
Snowflake
dbt
Sigma
Prefect
AWS: Lambda, Sagemaker, API Gateway, S3, ECS, ECR
SQL: T-SQL, Postgres, MySQL, SnowSQL
Tableau, PowerBI, SSRS
MS Azure
Git/GitHub
Streamlit, Shiny

Experience
VP of Data, Terakeet
Mar 2025 – Present
Unified data teams to use shared process and backlog for work scoping and definition, improving cross-team collaboration and reducing duplicative work.
Led team of 10 to evolve stack for data collection, warehousing, analysis, and reporting to support business transition from SEO to Brand Enablement focus.
Provided internal and external thought leadership in the AI space.
Director of Data Science, Terakeet
Mar 2023 – MAR 2025
Department Building
Founded Data Science division and built team of data scientists.
Created system to define, estimate, prioritize, execute, and evaluate success of data team projects.
Established standards for prototypes and production code, incident response policy, and load testing.
Founded Business Intelligence department and built team of analysts and engineers.
Acquired responsibility for Data Engineering department; created and implemented system to define, plan, and prioritize projects. Increased on-time delivery of projects by 10x.
Ongoing Execution
Managed all resource allocation and prioritization across all three data departments.
Oversaw execution on business-critical projects that enabled Terakeet to provide market-differentiating insights to its clients, ranging from patented market analysis and growth projections algorithms to large-scale automated data collection systems.
Collaborated with legal to patent Terakeet’s proprietary technology.
Established corporate position on use of AI and created interdisciplinary AI task group.
Authored and published multiple articles to boost Terakeet’s thought leadership profile in the AI space.
Trained, evaluated, and deployed a variety of models, including a projections model (LSTM), URL classifiers (fine-tuned LLMs), and a content simulation model (quantile-informed stochastic algorithm).
Senior Data Scientist, Terakeet
Dec 2021 – Mar 2023
Created departmental standards for model documentation, deployment, and maintenance.
Developed proprietary system of algorithms for growth projections, improving accuracy over additive method by 67%. Projections are used to quantify value to prospects and set KPIs for active clients.
Developed proprietary algorithms for classification, prediction, and projection, including fine-tuned NLP models, multilayer perceptron models, XGBoost models, regression models, and time series models.
Deployed models and other endpoints using Snowflake, Snowpark, OpenAI, HuggingFace, and AWS tooling (SageMaker, Lambda, API Gateway, ECR, S3).
Established a cross-platform roadmap for data science; collaborated with product managers to prioritize.
Manager, Learning Analytics and Research, Ascend Learning
Apr 2021 – Dec 2021
Led simulation team’s data collection, analysis, and reporting efforts throughout development and implementation cycle for over 10 projects.
Developed machine learning and NLP models for application in interactive learning environments.
Originated A/B testing program to explore product features’ impacts on learning and perceptions.
Developed polished visualizations and dashboards to support client-facing reporting.
Managed team of two employees, overseeing hiring, training, and professional growth.
Lead Data Scientist, Kognito (acquired by Ascend Learning)
Jun 2019 – Apr 2021
Led research and data analysis efforts from R&D to stakeholder reporting on over 20 projects.
Created and implemented research protocols to collect data on users’ cognitive processes to inform product improvements during development.
Instated team processes to bring reliability and validity to scoring algorithms for branching adaptive scenarios.
Created internal reporting on simulations’ usage and efficacy using R Shiny, SSRS, and PowerBI.
Research Scientist, Ascend Learning
MaY 2017 – Jun 2019
Developed statistical models to predict student success on Allied Health and nursing certification exams with > 90% accuracy.
Conducted outcomes research to assemble and publish validity evidence for ATI’s flagship assessments in whitepapers and peer-reviewed journals.
Developed scoring QA procedures to ensure reporting accuracy.
Developed R, SQL, and SAS code to leverage machine learning and traditional statistical approaches, including boosted linear and logistic regressions, k-NN, decision trees, random forests, and IRT.
Psychometrician Assistant, University of Kansas
Jan 2016 – May 2017
Assistant Researcher, University of Kansas
Jun 2012 – Jan 2016
Education
Ph.D., Research, Evaluation, Measurement, and Statistics, University of Kansas
Graduated with honors.
Dissertation: Finding Item-Level Causes of Differential Item Functioning: A Hierarchical IRT Model for Explaining DIF
MA, English Language Studies, University of Kansas
Thesis: Wundorlice hit hæleþ: Organization and Metatextual Markers in Old English Recipes
BAs, English & Germanic Languages and Literature, University of Kansas
Graduated summa cum laude with Honors Program completion and Departmental Honors in English.
Recent Publications

The Internet’s Future Is Fragmented — And Brands Need a New Strategy
Google, OpenAI or chaos? Explore three possible futures of the internet and what brands can do now to stay relevant in a rapidly splintering web.

How to influence Google’s AI Overviews
Google, OpenAI or chaos? Explore three possible futures of the internet and what brands can do now to stay relevant in a rapidly splintering web.

Winning the GenAI Game: Strategies for Immediate and Future Success
Stay ahead in the AI game with short-term wins and long-term strategies that make your brand a leader in GenAI-driven narratives.